The Best Social Media Management Tools in 2022

Social media is powerful. It can be used to find new customers, drive traffic to your website, and keep in touch with existing clients. However, you must be careful about how you use it. It’s really hard to manage multiple social media accounts. You can’t even post on all the different platforms. If you’re going to do social media properly, you really need a social media management tool.

The best management platforms are those that allow you to easily automate, analyze, and control all your accounts. You can then focus on creating the content that your audience loves.

The future is now. We tested almost 50 social media management apps, and these are the three best.

The Best Social Media Management Tools

  • Buffer
  • Hootsuite
  • SocialPilot

Another thing you should know is that there are free or trial versions of every app. If you are planning to use one, don’t just go with the first one you see. Try two or three different apps to see which one suits you best.

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Buffer (Web, iOS, Android, Chrome, Firefox, Safari)

Buffer is a social media scheduling tool that works with Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Free users can connect up to three social accounts.

When you first connect a social account, Buffer will create a schedule for you. By default, it creates four slots per day: in the morning, around noon, late-afternoon, and later in the evening for your time zone. You can add or delete time slots or disable an entire day in Settings > Posting Schedule . Buffer is a simple way to schedule your posts. You can add as many posts as you want, and then schedule them for the times that work best for your audience. And as you add more posts, Buffer makes it easy to stick to your schedule. It has an intuitive dashboard, mobile apps, and browser extensions.

If you want to schedule social media updates, use Buffer. It’s a browser extension available for Chrome, Firefox, Opera, and Safari. Click the Buffer icon in your toolbar, compose your update, and click Add to Queue . There are also mobile apps for both iOS and Android.

If you’re just getting started with social media, the free plan from Buffer is excellent. However, if you want to get more out of social media or control more than three channels at once, you’ll need to upgrade to the Essentials plan for $6/month per social channel. Buffer is the most powerful social media management tool ever. It lets you interact with your audience directly and analyze your engagement. The team members will be able to join you in your social media management. You can choose to use only one channel, or all of them for $12/month.

Zapier is all about connecting other services to Buffer. With Zapier, you can connect your WordPress blog or any RSS feed to your Buffer account.

Buffer offers three plans, the free plan that includes one user, three accounts, and 10 posts queued per profile; the Essentials plan that costs $6/month per social channel and offers unlimited posts queued per profile; and the Team plan that costs $12/month per social channel and offers unlimited users.

Hootsuite (Web, iOS, Android, Chrome)

If you’re looking for a tool to manage all of your social media accounts, Hootsuite is the best solution. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. You can also connect your social accounts with the app via the Hootsuite app directory.

There’s no better way to schedule tweets than with Hootsuite. It includes a full-feature scheduler that allows you to select when to publish updates and for how long. You can use the AutoSchedule function to schedule at peak engagement times or create your own custom schedule. Upload a CSV file of prepared updates with the Bulk Composer to fill your queue for days, weeks, months, or an entire social campaign. Once you’ve created your queue, you can change the order of your updates easily.

The Hootsuite analytics tool is one of the most important aspects of the platform. You can track 200 metrics at once to see how well your social media accounts are doing. It’s available only on more expensive plans, but it’s definitely worth the price. Once you’ve generated your reports, you can export them as Excel, PowerPoint, PDF, and CSV files. These reports make it easy to measure the performance of an entire team or an individual.

Hootsuite also has a link to Zapier, which allows you to connect it with other apps and trigger actions in them. For example, you can automatically thank new followers on Twitter with one click.

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Hootsuite is a powerful social media management platform that allows users to schedule updates for multiple social media accounts. It also allows users to monitor conversations, track engagement, and more. All plans are free for small businesses, but the Professional plan is only $39/month when billed annually.

SocialPilot (Web, iOS, Android, Chrome, Firefox, Edge)

There are many social media management apps out there, but they all have one thing in common: they’re really expensive. If you want to delegate social media management responsibilities to someone else in your company, you’ll have to pay a lot of money for the privilege. You could give them login credentials, but that makes your organization vulnerable to security leaks. With SocialPilot, small teams can now access the same social media management tools that big companies use.

The Small Team plan is $50/month and includes three other team members and 25 social media accounts. With Buffer or Hootsuite, you’d be paying hundreds of dollars more per year.

SocialPilot also works with Zapier, which can automatically add content to your SocialPilot queue. That means you can publish your tweets whenever you create a new Facebook post, or turn on the stream of updates from SocialPilot whenever you publish a new blog post.

Social Pilot is a social media scheduling tool that allows businesses to manage multiple accounts from one dashboard. Social Pilot is easy to use. It’s also affordable. Small teams can start for as little as $50/month, while professional users pay $30/month for access to 25 accounts and 3 users.

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